Sell for $0 Listing Commission.
Buy With Us.
Keep Your Equity.
Can I sell my home without paying a listing commission? Yes. We list and sell your current home with full service across Raleigh, Cary, Durham, Wake Forest, and the broader Triangle market, then represent you as your buyer's agent on the purchase of your next home. Traditional real estate arrangements often involve a listing-side fee. When you sell and buy your next home with us, our listing-side commission is waived entirely*.
Free Equity Consultation
We start with a no-obligation conversation — in person, by phone, or over Zoom. We discuss your timeline, your current home's value, what you're looking for next, and whether the zero-commission model is the right fit for your situation.
- Comprehensive home valuation overview
- Deep-dive market analysis for your specific area
- Strategic timeline planning for both your sale and purchase
- Transparent review of the Zero Listing Commission agreement and 90-day window
List Your Home
We treat your listing with the same full-service approach as any top-producing Triangle team. Professional photography, strategic pricing, MLS listing, digital marketing, open houses, and expert negotiation for homes across Raleigh, Cary, Wake Forest, Durham, and the Greater Triangle area — the only difference is the commission line.
- Professional HD photography and expert staging guidance
- Cinematic video tour and drone footage
- Four-color professional print marketing materials
- AI Buyer Finder — targeting qualified buyers actively searching right now
- Full digital marketing and full-production social campaigns
- Maximum MLS exposure and syndication to all major portals
- Masterful negotiation to secure top dollar for your home
Find Your Next Home
While your current home is getting maximum exposure in the Triangle market, we are already hunting for your next property. As your dedicated buyer's agent, we leverage our massive local network, deep knowledge of Raleigh, Cary, Wake Forest, Durham, and Triangle neighborhoods, and agent relationships to find the right home at the right price — well within your 90-day window.
- Elite, dedicated buyer's agent representation
- Priority access to unlisted and off-market properties
- Deep neighborhood insights and real-time market data
- Strategic offer structuring to win the home you want
Close Both Transactions
We meticulously coordinate both closings so the timing aligns perfectly for your life. Whether you need a strategic rent-back, a bridge timeline, or a simultaneous close, our team manages the complex logistics so you don't have to stress.
- Masterfully coordinated sale and purchase timelines
- Expert handling of all contract contingencies
- Complete title, escrow, and closing coordination
- ZERO listing commission charged on your sale
The Four-Way Comparison — See Where Homeowners Net the Most
| Feature | Traditional Agent | FSBO (For Sale By Owner) | Guaranteed Cash Offer | Zero Listing Commission |
|---|---|---|---|---|
| Listing Commission | 2.5% – 3%* 3% is typical listing-side | 0%* FSBO sellers often still pay the buyer's agent commission — typically 2.5–3%* | 7% to 10%+ | 0% |
| Sale Price | Market Value | ~$65,000 Less Median FSBO $360K vs agent-assisted $425K — FSBO homes sell ~18% less on average (NAR) | 80% to 87% of value | Top Dollar Market Value |
| Professional Photography | Varies by agent. | Typically None | None | HD + Drone + 3D Tour + 4K Video |
| Marketing | Varies by agent. | DIY / Limited No professional campaigns | None | Custom Power Pack |
| MLS Exposure | Yes | Limited or None May pay flat fee; still misses full syndication | No | Full MLS + Realtor.com + Zillow Showcase Listing |
| Expert Negotiation | Yes. | No — you represent yourself | No — you take their price | Yes. Top 500 Marketers |
| Timeline Flexibility | Yes | Limited ~50% say process was most difficult part (NAR) | Their terms only | Yes — incl. new construction |
| Equity Lost on $500K Home | ~$15,000 | ~$65,000+ FSBO homes sell ~18% less on average (NAR) | ~$65,000–$100,000 | $695 admin fee |
| Net to Seller | Standard | High Risk Only 5% of sales are FSBO (NAR 2025) | Lowest | Maximum |
According to the National Association of Realtors® (NAR) Profile of Home Buyers and Sellers, median FSBO properties sold for $360,000 compared to $425,000 for agent-assisted homes, a $65,000 difference. While FSBO sellers avoid a listing fee, they frequently miss out on full open-market competition.
*Real estate commissions are not set by law and are fully negotiable. Percentages shown represent historical regional averages for illustrative purposes.
"The typical For Sale By Owner home sold for $360,000 compared to $425,000 for agent-assisted homes — a difference of roughly $65,000. FSBO sellers saved on commission but netted significantly less overall. Only 5% of home sales were FSBO (NAR 2025 Profile)."
— National Association of Realtors® (NAR), Profile of Home Buyers and Sellers
Quick answers.
How does the NAR settlement affect this model?
Since August 2024, buyer agent pay is no longer shown on the MLS, and buyers sign a written agreement with their agent before touring homes. For you, that means every fee is discussed openly up front. Your listing commission is still $0 when you buy your next home with us.
How do you make money if there's no commission on the sale?
We earn our compensation by serving as your dedicated buyer's agent when you purchase your next home. In most local transactions, buyer agent compensation is offered by the seller or negotiated directly into your purchase contract as a seller concession.
What if a seller is unwilling to cover buyer agent fees? We review all terms with you upfront before writing an offer. If a seller does not offer compensation, we structure your offer strategically to account for it or negotiate seller-paid concessions so you never face out-of-pocket surprises.
Is the service really the same as a traditional listing?
It is better. We don't cut corners — we cut commissions. You receive our absolute highest tier of full-service representation: professional HD photography, drone footage, cinematic video tours, four-color print marketing, AI Buyer Finder technology, full digital marketing campaigns, maximum MLS exposure, and masterful negotiation. We go further than the traditional agent because more marketing means more buyers, more competition, and a higher final sale price. Your listing commission is $0, and a $695 brokerage admin fee applies.
Do I have to buy a home through your team?
No. If you buy with another agent or only want to sell, the listing commission in your listing agreement applies. We set that rate together before you sign, based on the level of service you want.
What if I am not ready to buy a home immediately?
We align completely with your lifestyle and timeline. Our program gives you a generous 90-day window after your home sale closes to purchase your next property. We will help you strategically plan the entire transition so you never feel rushed — whether you want to close simultaneously or take a few weeks in between. We start searching for your next home the moment we list yours so the window never becomes a pressure point.
What if my situation does not fit neatly into the 90-day window?
Schedule your Free Equity Consultation and we will work through the specifics together. Every situation is different and we will be completely upfront with you about whether the program is the right fit before you commit to anything.
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*All real estate commissions are negotiable.